This spa client used menus made from polyester for durability and other printed cards on 'tree-free' paper made from limestone and calcium carbonate to align with their environmental image. Their menus can be wiped down repeatedly without affecting their quality. Shuckin' Shack Oyster Bar uses a synthetic paper that is then laminated on both sides with a matte laminate. A restaurant with outdoor seating needs menus that can stand up to weather like wind and rain, as well as be wiped down easily for sanitation between customers.

Design For DurabilityĬonsider how much abuse your menus will receive and design them accordingly. You can also go beyond general product descriptions and get a little more creative in describing your best-sellers. This can help set these foods apart and draw the eye. Use photos for the most expensive/profitable items. Great product photography can also help make sales. For example, this dessert menu used an all-over soft touch coating to give it a premium feel and increase customer desire for its sweet treats. Science has proven that the power of touch can influence a person's decision-making, so use those principles of neuroscience to your advantage. It also features only a few options per category. This tableside menu featured a stepped layout with each category listed across the bottom so diners could jump to the section that matched their appetite. Guests are easily confused or overwhelmed when too many choices are presented.

If a menu isn’t easy to read, the process of ordering is slowed and reduces the turnover time for tables, which means less people can be served each day. Menus should be designed intuitively so customers can easily find what they are looking for. Here are 8 pieces of advice to make sure your menu is the best it can be: 1. But for some companies, it's their most valuable piece of marketing! Menus can affect many downstream measures of business success, including customer experience, revenue and profitability. To the untrained consumer, a menu can seem like a simple printed item.

Program for menu design